Video Marketing is by far the most powerful medium for connecting with and building your target audience for your business or organization.
YouTube is the perfect intersection of online video marketing, social media, and search engine visibility. We will establish a YouTube Channel for you as your foundation for more video marketing in the future. In addition we will also populate your channel with a series of short videos, designed to increase visibility, drive traffic, and start establishing you as the best in your field!
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Specialized Training Videos
Dr. Rachel Staples of Urban Smiles Victoriarequired a series of training videos for an app she was developing with Inter-Actions Digital Services. The App is designed for dentists to learn the techniques for treating TMJ Disorder. This series followed a patient through the six month process, resulting in a complete full-mouth dental restoration. Some of these videos appear on Dr. Staples website for potential clients to see what is possible with modern dental restoration.
This series of videos started in the Inter-Actions green screen studio, and subsequent layers were added to simulate a television studio and more deeply layered videos appearing in the simulated video screen.
Instructional Website Videos
Gay Wise of Wise Financial Services in Shawnigan Lake and Langford required a series of instructional videos for her website, which was also an Inter-Actions project. She offers tax tips and financial strategies through these videos on her website and promotes them through a variety of channels. Prospective clients not only get great advice, but also a glimpse into Gay`s easy going and knowledgeable personality.
This series of videos also started in the Inter-Actions green screen studio, and subsequent layers were added to simulate a television studio and more deeply layered videos appearing in the simulated video screen. Additional clips were merged in from live video of the grand opening of the Langford office. Gay reports a significant impact on the growth of her business that she attributes to her newly renovated website and the video content she offers there.
School Promotional Video
Duncan Christian School launched a fund-raiser selling a Power Card that offered discounts for local merchants who participated in the program. The students had a vision of how the video should be scripted, including many of them going to a variety of businesses, demonstrating the value of the card. Inter-actions provided the recording and editing for the project, which turned out to be a resounding success.
Mobile App Demonstration Video
Al Patey of Paradigm Sales Training commissioned Inter-Actions to build a highly specialized training app integrating voice recognition technology. The app is able to recognize the users responses to training questions and give immediate feedback as to the correctness of the answers.
A large variety of techniques were used in the series of videos, landing pages and promotional pages to launch the app. This is a brief introduction that appears on the sales landing page.